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Embracing Innovation

THE DRIVING FORCE BEHIND THE HOUSE OF FIBRE

Born in 2019 out of a realization that a renewal in approach was required for the mohair industry,
The House of Fibre emerged as a beacon of new thinking in the brokerage realm.

The fundamental purpose of any broker is to ensure that farmers receive the best possible price for their mohair clip. The House of Fibre recognizes this imperative and has embarked on a journey to reshape the brokerage landscape through innovation.

The cornerstone of mohair pricing

THE OPEN CRY PUBLIC AUCTION

This remains a tried and tested method. Despite its longevity, The House of Fibre acknowledges the need for improvement and consistency.

While ideally, all six registered buying houses would participate, reality often falls short. The dominance of two major processing buyers signals a warning to brokers and we are committed to addressing this discrepancy.

Meticulous attention to detail

AUCTION INSURANCE

The ensure the efficacy of the auction system The House of Fibre implements a multifaceted approach:

Sourcing market information directly from primary fashion houses through a globally connected marketing department sets us apart.
Prioritising clip preparation to showcase its best attributes.
Leveraging diverse marketing channels, including contracts with buyers beyond the auction system.

Benefiting from innovation

TECHNOLOGICAL
ADVANCEMENTS

The House of Fibre remains at the forefront of technological integration, harnessing innovation for the benefit of producers.

Key initiatives include:

Deployment of Artificial Intelligent cameras for enhanced security.
Implementation of water harvesting with advance filtration systems for self-sufficiency.
Adoption of solar power for independent operation.
Integration of electrified forklifts for efficiency.
Introduction of electronic clip analysis.
Utilization of Decision Support Systems (DSS) to empower farmers in animal section through technology.

Futureproofing the Industry

TRACEABILITY IN SUPPLY CHAINS

Together BKB and The House of Fibre proudly introduce NXT, a regenerative wool and mohair program tailored to uplift and celebrate South African Farmers. NXT not only addresses the challenges faced by farmers due to climatic conditions out of his/her control, but also resonates with the growing market demand for regeneratively produced fibers. This initiative honors the steadfast dedication of South African farmers to excellence in the areas of our people, our planet, and our animals, grounded in truth and lead by scientific purposes.

By joining NXT, farmers become part of a South African farm group, knows as NXT Level farmers, whose journey is celebrated and recognized throughout the world. This program not only enhances their operations but also positions them to reap rewards from an end market increasingly valuing and setting goals to source regenerative fibres.

OUR ETHICAL PRACTICES